01. The aims of the competition
The aim of the competition is to exchange creative ideas.
In many countries there are competitions on the topics of corporate media, corporate design, book and magazine design, which are held as separate competitions. The ICMA provides an overview of all these areas of contemporary graphic design. The ICMA is primarily intended to promote the exchange of creative ideas on an international level.
Further aims of the competition:
To reveal trends: The results of the competition give every creative person the opportunity to classify his or her object in an international comparison and to quickly optimize his or her own product.
External impact: Winners report intensively on the awards they have won on their websites and in print media. They underline their claim to quality and at the same time advertise their own business.
Think tank: The publications about the winners in the ICMA yearbook and on www.icma-award.com promote their own creativity.
Difference to other competitions:
At ICMA, large agencies as well as design offices and individual designers take part. Also in this year companies are successful, which provide Corporate media inhouse.
In contrast to other competitions, there are no nominations at ICMA. There are the ranks 1, 2 and 3 – gold, silver and bronze. Outstanding individual achievements are honored with Awards of Excellence. It is often photo reports, illustrations or print finishing that are rewarded in this way.
02. Schedule of the competition
Entries may be submitted between September 1 and September 30 of the following year. Bei8spiel: 1 September 2018 to 30 September 2019.
Start of the submission phase:
Deadline for late enries:
Until October 10. An additional fee of 20% will be charged for late submissions.
The list of winners will be posted on the website www.icma-award.com around November 30.
Until December 15:
All participants will receive an individual email notification of their results.
The certificates will be sent by email.
Congress with award ceremony and dinner:
It is possible that a Congress will take place in March. Venue is expected to be London. Participants will be informed in good time.
03. What are the awards?
There are awards in gold, silver and bronze. There are also Awards of Excellence, which are presented for outstanding individual achievements. There are no cash prizes.
The certificate in DIN A 3 format shows the publication that won, the category and below are the names of each jury member.
04. What categories does the ICMA for custom media have?
The ICMA for Custom Media has the following categories:
1.1 Customer magazines B2B Print
1.2 Customer magazines B2C Print
1.3 Employee media Print
1.4. Annual Reports Print
1.5. Image brochures
1.6. Print catalogues
2.7. Corporate Books (Corporate Books are judged in the category ICMA Books.)
1.7. customer magazines B2B Online
1.8. Customer magazines B2C Online
1.9. Employee Media Online
1.10. Annual Reports Online
1.11. Social media projects
1.13. Front pages
1.14. Cover- and Coverstory
1.15. Typography – Layout
1.17. Photo reportage
1.19. Visual Storytelling
1.20. Alternative Storytelling
1.23. Print finishing
This is required for submission:
Print categories: one printed copy and Pdfs of all pages.
Online Categories: a screenshot of the homepage, a link to the homepage and a project description.
05. What categories does the ICMA for books have?
The ICMA for Books has the following categories:
2.1 Scientific books, educational textbooks, schoolbooks
2.2. Children’s and young people books
2.3 Guides and non-fiction
2.4. Art books
2.5. Photo books
2.6 Book series
2.7 Corporate Books
2.8. Innovative book ideas
2.9 General literature
2.10. Book cover
2.11. Book typography, layout
2.12. Book illustration
2.13. Book layout
2.14. Print finishing
To participate in one of the main categories, you must submit one book. If you would like to participate in subcategories, please specify the category. For book series, three books from the series must be submitted.
06. What categories does the ICMA for logos and corporate design have?
The ICMA for Logos and Corporate Design has these categories:
3.1 Logos NEW
3.2 Logos REDESIGN
3.3 Corporate design
For the logo categories, only the logos and one or two applications are submitted for evaluation. The Corporate Design category deals with the entire concept of a corporate design. Up to 20 applications can be submitted, e.g. business cards, letterheads, websites, flyers, brochures, etc.
In this category only online submissions will be made, not printed examples. Submissions will be sent by email or with www.wetransfer.com
07. What categories does the ICMA for magazines have?
The ICMA for Magazines has the following categories:
4.1 Magazines Print
4.2 Trade journals Print
4.3 Magazines Online
4.4 Trade journals Online
4.5 Social media projects
4.7. front pages
4.8. cover- and coverstory
4.9. Typography – Layout
4.11. Photo reportage
4.12. Visual Storytelling
4.14. Alternative Storytelling
4.17. Print finishing
In category 4.1 Magazines Print there are these subcategories:
4.1.1 Art, architecture, design, music
4.1.2 Car and traffic
4.1.3 Film and TV
4.1.4. Travel and photography
4.1.5 Computer and technology
4.1.6 Parents and education
4.1.7 Women and fashion
4.1.8 Children and youth
4.1.9. food and drink
4.1.10. Garden and hobby
4.1.11. Men and sport
4.1.12. Lifestyle and fun
4.1.13. Region, city and nature
4.1.15. Non-profit, associations, institutions
4.1.16. Politics and science
4.1.17. Economy and finance
It is possible that there may not be enough submissions in all categories. Then the jury will do another splitting.
What should be submitted?
In order to participate, you must send in a printed copy of the magazine and the pdf files of this magazine. If possible, the pdf files should be laid out as double pages – assembly area. Entries from outside Europe: Send only one PDF of an issue of the complete magazine with www.wetransfer.com
Take a screenshot of the homepage, give the link to the project and, if necessary, describe the details of this online journal.
08. How many participants and awards have there been so far?
395 publications from 18 countries participated in the 9th ICMA. The following awards were presented:
25 Gold Awards
34 Silver Awards
25 Bronze Awards
and Awards of Excellence.
The table shows the development since the foundation of ICMA.
09. From which countries do the participants come from?
The participants come from these countries:
Traditionally, the ICMA is very well anchored in the German-speaking world. Many submissions to this independent competition come from Germany, Switzerland and Austria.
Within Europe, companies, agencies and designers from Belgium, Luxembourg, the Netherlands, Denmark, the Faroe Islands, Iceland, Finland, Great Britain, Ireland, Italy, Slovakia, Romania, Spain, Poland, Ukraine and Greece took part.
Entries from outside Europe came from Singapore, India, Brazil, Japan, South Korea, Australia, New Zealand, Canada, the USA and Russia.
10. What is the composition of the jury?
The jury of the ICMA
Since the ICMA is a global organization, the jury is made up of international members. The ten jury members of the 9th ICMA came from eight countries: Luxembourg, the Netherlands, Denmark, Finland, Brazil, Austria, Switzerland and Germany.
The jury (from left to right):
Reinhard Sorger, Creative Director Publishing, Publicis Pixelpark, Erlangen
Meike Quentin, CEO, Das Amt, Kiel
Prof. Eberhard Wolf, Art Director, Luxemburger Wort, Luxembourg
Jessica Leino, Art Director, A-lehdet Oy, Helsinki
Rodrigo Faustino, Commgroup Branding, Saõ Paulo
Claudia Eustergerling, Claudia Eustergerling Design, Luxembourg
Pim Nap, Creative Director, Studio Piraat, The Hague
Michael Adams, Editorial Design, Switzerland
Katharina Reitan, Media Training, Vienna
Christian Baun, logodesign.dk, Copenhagen
Members of the jury are excluded from the evaluation of their own work.
The members of the jury are experts in their field and in most cases they have been honoured at previous ICMA Awards and then included in the jury.
11. What are the participation fees?
Participation fees 10th ICMA:
Custom Media: 180 Euro per publication.
Books: 90 Euro per book, book series 90 Euro all together with three books.
Corporate Design: 90 Euro per logo, 180 Euro per corporate design.
Magazines: 180 Euro per magazine.
Late submissions: For submissions between October 2 and 10, a fee increased by 20 percent will be charged.
Status: 20 May 2019
12. Which contact persons are there?
Norbert Küpper, International Editorial-Design & Research Forum, Email firstname.lastname@example.org
Christian Baun, Logodesign.dk, Email email@example.com
Rodrigo Faustino, Commgroup, Brazil, Email firstname.lastname@example.org