The categories

The ICMA-Award has four sections: 1. custom media, 2. books, 3. graphic design, 4. magazines.
Here is the 1st section, custom media.

Work created between 1 January 2020 and 18 October 2021 is eligible to enter. The ICMA has print and online categories:

Special category for Corona issues

1.0 If you have dealt with the topic of the Corona crisis in print and/or online in a special way, then submit it in this special category. We want to present examples from all over the world here. Simply name the folder with the keyword “Corona“.

Main categories

Print:
1.1. customer magazines B2B print
1.2. customer magazines B2C print
1.3. employee media print (newspaper, magazine)
1.4. annual reports print
1.5. image brochures print
1.6. print catalogues, magalogues
1.7. corporate books

Online:
1.8. customer magazines B2B online (website, microsite, app, e-magazine, newsletter)
1.9. customer magazines B2C online (website, microsite, app, e-magazine, newsletter)
1.10. employee media online (intranet, microsite, e-magazine, newsletter)
1.11. annual reports online
1.12. image websites

Other:
1.13. social media projects
1.14. corporate film/video
1.15. animated films
1.16. corporate podcasts

Sub-categories

In these sub-categories, the jury evaluates parts of publications that have been published in print or online:

1.17. Concept
1.18. Front pages
1.19. Cover and cover story
1.20. Typography – Layout
1.21. Photography
1.22. Photo reportage
1.23. Visualisation
1.24. Visual storytelling
1.25. Alternative Storytelling
1.26. Infographics, animated infographics
1.27. Illustration
1.28. Print finishing

Further explanations of the individual categories can be found in the course of this Call for Entries.

What should be submitted?

Print:
We want to rely on online judging as much as possible this year as well. Jury members from all over the world will meet in virtual meetings and judge the works on screen. That’s why only pdfs are needed in the print categories as well. A jury meeting is planned for the autumn. There, the main prizes will be discussed and decided. If the jury needs printed copies, we will ask for them. If possible, the pdfs should be laid out as double pages – mounting surface or printed sheets – with bleed marks. Works created between 1 June 2020 and 18 October 2021 are eligible for participation.

Online:
Take a screenshot of the start page, provide the link to the project and describe the details if necessary. Works created between 1 June 2020 and 18 October 2021 are eligible.

Social Media:
Document the respective project with screenshots and describe it. You can describe it in a Word document, for example, and then save it as a Pdf. If possible, add a link to the project on the web.

These documents are required:

Please create a folder for each category in which you would like to participate and put the works in it as pdfs. Name the works with the category number and the name of the publication. The works can then be uploaded in the Upload Centre.

Special category for Corona themes

1.0. Corona crisis in print and/or online
Pdfs of publications, screenshots of websites, for posters additionally photos of the posters in use are possible.

Main categories

Print:
1.1. customer magazines B2B print
1.2. customer magazines B2C print
1.3. employee media print (newspaper, magazine)
Pdfs of two different issues.
The jury wants to see how the publication looks in the series. Therefore, two different copies should be submitted, e.g. issue 1 and 3. A single entry fee is due for the two issues. If the publication is new, it is also sufficient to submit one issue.

1.4. Annual Reports Print
Pdfs of the publication. The cover and the image section are required. All pages can also be submitted. Print finishing: It is best to attach photos of the finishing, die-cutting, etc.

1.5 Print image brochures
1.6. print catalogues, magalogues
Pdfs of the publication.

1.7. Corporate Books
Pdfs of the complete book. For the cover, only the cover, not the complete cover.

Online:
1.8. customer magazines B2B online (website, microsite, app, e-magazine, newsletter)
1.9. customer magazines B2C Online (website, microsite, app, e-magazine, newsletter)
1.10. Employee media online (intranet, microsite, e-magazine, newsletter)
1.11. Annual Reports Online
1.12. Image websites
Screenshot of the start page and – if necessary – further screenshots of subpages. Description of the project.

Other:
1.13. Social media projects
Screenshot of the start page and – if necessary – further screenshots of subpages. Description of the project.
1.14. corporate film/video
1.15. animated films
1.16. corporate podcasts
Link to the respective project, i.e. film, video, animated film or podcast.

Sub-categories

If you enter with a publication in one of the main categories, you can submit up to 4 parts of this publication in each sub-category free of charge. These are, for example, 4 front pages, 4 cover and cover stories, 4 photo reports, 4 infographics. Publication period 1 June 2020 to 18 October 2021.

In these sub-categories, the jury evaluates parts of publications that have been published in print or online:
1.17. concept
1.18. front pages
1.19. Cover and cover story
1.20. typography – layout
1.21. photography
1.22. photo reportage
1.23. visualisation
1.24. visual storytelling
1.25. alternative storytelling
1.26. infographics, animated infographics
1.27. illustration
1.28. print finishing
Only pdfs of the parts of a publication that are to participate in subcategories are required.

Examples of submissions in the categories can be found later in the Call for Entries. If you are unsure, it is best to contact us by email:
nkuepper@icma-award.com

Participation form

Print categories: The entry form for each participating work must be completed and enclosed in pdf format. It can be filled in on screen.

Online categories: Fill in the entry form and provide us with a link to the publication. Upload the form in the Upload Centre. You can also attach screenshots with a description.

Registration and file upload in the Upload Centre

Add the entry form as a pdf to each submission.

Pdfs of the publication are required, all pages. If possible, create the pdfs as double pages. In the production of the pdf, this means “mounting area” or “printed sheets”. It is sufficient if the pdfs are suitable for an image at a height of approx. 10 cm. The pdfs are only used if the publication is awarded.

Upload centre: Uploading up to 700 MB in one step is possible. Please put the submissions all together in one folder and zip them. Then upload the zipped files. For files over 700 MB, simply send several zipped files.

Updating is possible: You can no longer access files that you have uploaded. If you want to submit something later, simply upload it in the Upload Centre. If you want to completely revise the submission, simply upload everything again and note that the old files should be deleted.

Participation fees:

Custom Media: 190 euros per publication. (Custom Media B2B, B2C and Employee Media: The fee includes two different editions).

Corporate Books: 90 euros per book.

Graphic Design: 90 euros per logo, 190 euros per corporate design.

Magazines: 190 euros per magazine. (Two different issues are included in the fee).

Late submissions: A fee increased by 20 per cent will be charged for submissions between 2 and 18 October.

Last update: 20 June 2021

Payment:

Then transfer the amount within 14 days. The bank details and a Paypal account will be stated in the invoice.

Request an invoice

There are two ways to request an invoice:

– In the Upload Centre, specify the number of submissions and the categories, or
– Request an invoice by e-mail. Please also indicate the number of submissions and the categories. E-mail: mail@icma-award.com

To be able to write an invoice, we also need your exact company address.
Participants from Austria: We need the ATU of your company, because it has to be mentioned on the invoice. If you do not have an ATU, please indicate it.

After you have requested an invoice, you will normally receive an invoice by email within 24 hours.

Schedule:

Competition period:
Work created between 1 January 2020 and 18 October 2021 can be submitted.

Start submission period:
1 September 2021

Closing date:
1 October 2021

Submission deadline:
By 18 October 2021. An additional 20% fee will be charged for submissions between 2 and 18 October 2021.

30 November 2021:
The list of winners will be placed on the website around 30 November: www.icma-award.com

By 15 December 2021:
All participants will receive an individual email notification of their result.
Participants will be able to publish their results from this date.

31 January 2022:
The winning entries will be published on the website.
The certificates will be sent by email.
Award trophies can be ordered for a separate fee and will be produced individually.

8. certificates, trophies, award ceremony

Certificate as Pdf. A certificate will be issued for each award-winning work. The work is shown on the certificate. The name of the client and the agency or designer will also be mentioned. The certificate will be sent as a pdf and can be printed out by the award winner and used in social media and on the web. This service is included in the entry fee.

Printouts of the certificates. It is also possible to print out the certificate and send it in a folder by post. The shipping costs vary depending on the country. Interested parties will receive a cost estimate in advance.

Award trophy. It is made of plexiglass and has a portrait format of 20 x 15 x 2.5 cm. It has a weight of approx. 900 grams. The text is made individually and is agreed with each customer in advance.

Award trophy. The award trophies are very popular with the winners. Some have one made for the agency and one for the client. It also happens that every staff member on a project gets a trophy as a souvenir. The award trophies are designed identically for all categories, i.e. Gold, Silver, Bronze and Awards of Excellence. The texts are always individual and are agreed with the award winners. Before the trophy goes into production, it is approved by the customer.

Certificates on brushed aluminium. It is possible to print the certificate on brushed aluminium. The plate is approx. 3 mm thick and has a rail on the back so that you can hang it up easily. Format DIN A 3 landscape (height 29.7 cm, width 42 cm). The certificate shines depending on the incidence of light. It fits into a modern ambience and stands out from other award trophies. In detail you can see that the certificate is burnt into the aluminium. The aluminium is horizontally brushed.

Certificates on aluminium with frame. It is possible to print the certificate on aluminium. The plate is approx. 3 mm thick and has a rail on the back so that you can hang it up easily. The background of the certificate is white. Format including frame: Height 31 cm, width 43,2 cm. The certificate has a shadow gap frame made of aluminium, which is 25 mm high.

The award ceremony in London. In the past years, the award ceremony and dinner took place in London. The date is usually in February or March. The award winners are informed about everything in good time. Photos are taken of the award ceremony, which the winners can use on social media, for example.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com

Die Arbeiten der BVG und von Hornbach wurden nicht beim Wettbewerb eingereicht. So könnten Einreichungen in der Social-Media-Katgorie aussehen: Screenshots des Projekts und kurze Beschreibung.

This category is new. That’s why we don’t have any award winners yet. However, we can imagine these films as role models:

This category is new. That’s why we don’t have any award winners yet.

This category is new. That’s why we don’t have any award winners yet.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category. If you are unsure, please contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

In the case of the covers of “Energy”, you can see that in many cases covers form a series. For example, you can submit 4 covers from the submission period here.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

Visual storytelling means that a topic is told predominantly by visual means. It is often a combination of text, infographics and photography.

Dies ist eine Unter-Kategorie. Wer mit einem Projekt in einer der Haupt-Kategorien 1 bis 13 teilnimmt, kann in den Unter-Kategorien kostenlos teilnehmen. Pro Unterkategorie können 4 Arbeiten eingereicht werden.

Die hier gezeigten Arbeiten sind für die Website aufbereitet und arrangiert worden. Für den Wettbewerb werden Pdfs aller Seiten einer Publikation benötigt. Sie dürfen nicht so präsentiert werden wie hier. Bei Unklarheiten können Sie uns auch einfach kontaktieren: info@icma-award.com

Alternative storytelling means that you do not offer a topic in a closed text but divide it, for example, into ten points. However, it is also possible to tell a story by providing illustrations with short explanations.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com