Agentur: MM Company
Kunde: Reda Luxury Fashion
ICMA Award: Gold
Barbieri Magalini has crafted a brand positioning campaign for the luxury fabric brand Reda, centered around a visual reinterpretation of “Reda Masterpieces”: textile masterpieces that embody the tangible expression of the company‘s Made in Italy tradition, sustainable innovation, and cutting-edge technologies.
Produced by MM Company, the creative consultancy agency founded by the duo, the campaign comprises three chapters, each aimed at consolidating the brand image through the conceptual visualization of three key pillars: sustainability, innovation, and technology. Each chapter features the creation of a short film and a selection of 3D art images. Additionally, the campaign extends into a social project, including a VFX video, an Instagram filter, and social media advertisements, while also embracing a tangible aspect through the development of a series of artworks.
The tone of voice of the campaign has played a significant role in establishing a contemporary and dynamic image for the company, which has been particularly well-received by international stakeholders.
Jury Statement
The three films succeed very well in consolidating the brand image through the visualisation of three important pillars: Sustainability, innovation and technology.
Viewers are transported into a virtual world in which the factors of tradition, innovation and cutting-edge technologies are presented visually in an outstanding way.
Overall
A suitable form of expression that makes the corporate values visually tangible.
Jury Statement
Es gelingt in den drei Filmen sehr gut, das Markenimage durch die Visualisierung von drei wichtigen Säulen zu festigen: Nachhaltigkeit, Innovation und Technologie.
Die Zuschauer werden in eine virtuelle Welt entführt, bei der die Faktoren Tradition, Innovation und Spitzentechnologien herausragend visuell präsentiert werden.
Insgesamt
Eine passende Ausdrucksform, die die Unternehmenswerte visuell erlebbar macht.
