Agentur: Ontwerpwerk
Kunde: Sportinnovator · Ministerie van Volksgezondheid, Welzijn en Sport
ICMA Award: Silver
The Sportinnovator project addresses an urgent social problem: the lack of physical activity in Western countries.
A booklet and event style was developed and presented during the Paralympic Games in Paris. The innovative design is inspired by sports and uses playful lines that mimic sports fields. This design symbolises the breaking of traditional sporting boundaries and reflects movement and connection.
The booklet presents an international overview of social and technological innovations designed to contribute to structural solutions. The focus is on accessibility and inclusion in sport, especially for marginalised groups.
Jury Statement
Design: Very modern, sports-orientated design in which the lines of playing fields are taken up.
Layout: Examples are presented very clearly. QR codes refer to further material.
Overall
Well presented, comprehensive examples of content. The clear structure enables readers to understand innovative solutions step by step.
Jury Statement
Design: Sehr moderne, sportaffine Gestaltung, bei der die Linien von Spielfeldern aufgegriffen werden.
Layout: Beispiele werden sehr übersichtlich präsentiert. QR-Codes verweisen auf weiterführendes Material.
Insgesamt
Umfassende inhaltliche Beispiele werden gelungen präsentiert. Die klare Struktur ermöglicht es Lesern, innovative Lösungen Schritt für Schritt zu verstehen.
