At the 15th ICMA we are focussing on continuity
We have not made any changes to the categories. Sustainability is at the top of the list of categories because it is a particularly topical subject. This is immediately followed by AI. We are excited to see which creative AI applications will be submitted.
In addition to the classic categories for B2B and B2C print magazines and employee media, we set up categories for films and animated films some time ago. There are also categories for event media and campaigns. It’s best to take a look at the examples from last year. They can be found under ‘14th ICMA – Selection of award-winning projects’.

New: ICMA Impact
If there is proof of an impact for a submission, for example positive market research results, a reader survey or an increase in reach, then please mention this impact in the entry form. These results will be taken into account in the evaluation.

The award winners are clearly presented on the web
For the 14th ICMA, we have already clearly organised the award winners according to three criteria: Category, Submitter and Awards.

Jury statement for each award-winning work
The jury provides a statement for each award winner. We also briefly describe the winning project.

Statistics with agency ranking
The ICMA has always included statistics on the work submitted and the participating countries. New at the 14th ICMA are the statistics of the award winners. There is a ranking for 10 years, 5 years and the current ranking. The ICMA is a worldwide competition and award winners can use their results to promote their own business. We limit the ranking to the top 10 to 15, as this is a very good way for agencies or design offices to advertise themselves.

The categories

The ICMA-Award has four sections: 1. custom media, 2. books, 3. graphic design, 4. magazines.
Here is the 1st section, custom media.

Work created between 1 January 2023 and 31 October 2024 is eligible to enter. The ICMA has print and online categories:

Sustainability

1.0 This category is about publications by companies and institutions on the topic of sustainability – Corporate Sustainability Reporting. In addition to the classic sustainability report, we also consider articles or article series in print, online or podcast. We are happy to look at works in advance to see if they fit into this category.

New category: AI – Artificial Intelligence

This category is about the practical use of AI in companies. It can be in the field of communication, but other areas of application are also conceivable. You can contact us in advance to clarify whether a project fits into this category.

Main categories

Print:
1.1. Customer magazines B2B print
1.2. Customer magazines B2C print
1.3. Employee media print (newspaper, magazine)
1.4. Annual reports print
1.5. Image brochures print
1.6. Print catalogues, magalogues (A magalogue is a combination of magazine and catalogue.)
1.7. Corporate books

Online:
1.8. Customer magazines B2B online (website, microsite, app, e-magazine, newsletter)
1.9. Customer magazines B2C online (website, microsite, app, e-magazine, newsletter)
1.10. Employee media online (intranet, microsite, e-magazine, newsletter)
1.11. Annual reports online
1.12. Multimedia storytelling
1.13. Image websites
1.14. Social media projects
1.15. Corporate podcasts

Motion picture:
1.16. Corporate film/video
1.17. Animated films

Campaigns and events:
1.18. Event media print and online
1.19. Campaigns for events, employer branding, etc.

Sub categories

In these sub categories, the jury evaluates parts of publications that have been published in print or online:

1.20. Concept
1.21. Front pages
1.22. Cover and cover story
1.23. Typography – Layout
1.24. Photography
1.25. Photo reportage
1.26. Visualisation
1.27. Visual storytelling, alternative Storytelling
1.28. Infographics, animated infographics
1.29. Illustration
1.30. Print finishing

Further explanation of each category can be found throughout this Call for Entries. If you are not sure in which category to submit a project, just contact us: info@icma-award.com

Schedule:

Competition period:
Work created between 1 January 2023 and 31 October 2024 can be submitted.

Start submission period:
1 September

Closing date:
11 October

Submission deadline:
Until 31 October 2024. (A 20 % higher fee will be charged for late submissions.)

30 November:
The list of winners will be placed on the website around 30 November: www.icma-award.com

By 15 December:
All participants will receive an individual email notification of their result.
Participants will be able to publish their results from this date.

31 January 2025:
The winning entries will be published on the website.
The certificates will be sent by email.
Award trophies can be ordered for a separate fee and will be produced individually.

Last update: 26 Juli 2024

What should be submitted?

The jury members meet for a two-day session and judge most of the work on screen. Only books are required as printed copies.

Print:
Pdfs only are also required in the print categories. If the jury needs printed copies, we will request them. Pdfs should be double-page spreads – mounting surface or printed sheets – if possible, with bleed marks.

Online:
Take a screenshot of the start page, provide the link to the project and describe the details if necessary.

Social Media:
Document the respective project with screenshots and describe it. You can describe it in a Word document, for example, and then save it as a Pdf. If possible, add a link to the project on the web.

These documents are required:

Please create a folder for each category in which you would like to participate and put the works in it as pdfs. Name the papers with the category number and the name of the publication. Each work is accompanied by a participation form with information about your company and the description of the project. The papers will then be uploaded to the Upload Center.

Category sustainability

If you participate in print categories, upload pdf’s of the publication in the upload centre. If you participate in online categories, a screenshot of the start page, a description of the project and a link to the website is sufficient. Please also submit these submissions to the upload centre.

Main categories

Print:
1.1. customer magazines B2B print
1.2. customer magazines B2C print
1.3. employee media print (newspaper, magazine)

Pdfs of two different issues.
The jury wants to see how the publication looks in the series. Therefore, two different copies should be submitted, e.g. issue 1 and 3. A single entry fee is due for the two issues. If the publication is new, it is also sufficient to submit one issue.

1.4. Annual Reports Print
Pdfs of the publication. The cover and the image section are required. All pages can also be submitted. Print finishing: It is best to attach photos of the finishing, die-cutting, etc.

1.5 Print image brochures
1.6. print catalogues, magalogues
Pdfs of the publication.

1.7. Corporate Books
In this category we want to return to printed copies. Please send us a copy. We also need pdf files of the complete book. For the cover, only the title page, not the complete cover.

Online:
1.8. Customer magazines B2B online (website, microsite, app, e-magazine, newsletter)
1.9. Customer magazines B2C Online (website, microsite, app, e-magazine, newsletter)
1.10. Employee media online (intranet, microsite, e-magazine, newsletter)
1.11. Annual Reports Online
1.12. Multimedia storytelling
1.13. Image websites
1.14. Social media projects
1.15. Corporate podcasts
Screenshot of the start page and – if necessary – further screenshots of subpages. Description of the project. Link to the respective website.

Motion picture:
1.16. Corporate film/video
1.17. Animated films
Link to the respective project, i.e. film, video, animated film or podcast.

Campaigns and Events:
1.18. Event media print and online.
1.19. Campaigns for events, employer branding, etc.
Description of the project. Pdfs of the publications, screenshots of the website, photos of the event. It is a good idea to arrange the different media in one or more tableaus.

Sub categories

If you apply with a publication in one of the main categories, you can submit up to 4 parts of this publication in each sub category for free. These are, for example, 4 cover pages, 4 cover and cover stories, 4 photo reports, 4 infographics. So for print media, for example, you can use publications from throughout the year. Publication period: January 1, 2021 to October 18, 2022.

In these sub-categories, the jury evaluates parts of publications that have been published in print or online:
1.20. concept
1.21. front pages
1.22. Cover and cover story
1.23. typography – layout
1.24. photography
1.25. photo reportage
1.26. visualisation
1.27. visual storytelling, alternative Storytelling
1.28. infographics, animated infographics
1.29. illustration
1.30. print finishing
Only pdfs of the parts of a publication that are to participate in subcategories are required.

Examples of submissions in the categories can be found later in the Call for Entries. If you are not sure, it is best to contact us by email: nkuepper@icma-award.com

Last update: 26 July 2024

Participation form

Print categories:
The entry form for each participating work must be completed and enclosed in pdf format. It can be filled in on screen.

Online categories:
Fill in the entry form and provide us with a link to the publication. Upload the form in the Upload Centre. You can also attach screenshots with a description.

Registration and file upload in the Upload Centre

Registration: In the upload center also enter your company data and the data of a contact person for the competition.

Add the participation form as a pdf to each submission.

Pdfs of the publication are required. If possible, create the pdfs as double pages. In the production of the pdfs, this means “assembly area” or “printed sheets”. It is enough if the pdfs are suitable for an image at a height of about 10 cm. The pdfs are used only when the publication is awarded.

Upload centre: Uploading up to 700 MB in one step is possible. Please put the submissions all together in one folder and zip them. Then upload the zipped files. For files over 700 MB, simply send several zipped files.

Updating is possible: You can no longer access files that you have uploaded. If you want to submit something later, simply upload it in the Upload Centre. If you want to completely revise the submission, simply upload everything again and note that the old files should be deleted.

Participation fees:

Custom Media: 220 euros per publication. (Custom Media B2B, B2C and Employee Media: The fee includes two different editions).

Corporate Books: 100 euros per book.

Graphic Design: 100 euros per logo and single poster, 220 euros per identity, packaging and poster series

Magazines: 220 euros per magazine. (Two different issues are included in the fee).

Late submissions: Late submissions are possible between 1 and 31 October. Last deadline: 31 October until midnight.
For submissions from Germany, VAT of 19 % will be added.

Payment:

Each participant will receive an invoice. Then transfer the amount within 14 days. The bank details – IBAN – and a Paypal account will be mentioned in the invoice.

Last update: 25 July 2024

Request an invoice

There are two ways to request an invoice:

– In the Upload Centre, specify the number of submissions and the categories, or
– Request an invoice by e-mail. Please also indicate the number of submissions and the categories. E-mail: mail@icma-award.com

To be able to write an invoice, we also need your exact company address.
Participants from the European Union: We need the VAT ID of your company because this must be stated on the invoice. If you do not have such an ID, please mention it. It is no problem.

After you have requested an invoice, you will normally receive an invoice by email within 24 hours.

Certificates and trophies

The certificates are included in the participation fee. They will be sent as Pdf. Trophies made of plexiglass, on brushed aluminum or with shadow frames will be produced for a fee. Orders by email to info@icma-award.com. You will receive an offer and drafts in advance.

Certificate as Pdf. A certificate will be issued for each award-winning work. The work is shown on the certificate. The name of the client and the agency or designer will also be mentioned. The certificate will be sent as a pdf and can be printed out by the award winner and used in social media and on the web. This service is included in the entry fee.

Printouts of the certificates. It is also possible to print out the certificate and send it in a folder by post. The shipping costs vary depending on the country. Interested parties will receive a cost estimate in advance.

Award trophy. It is made of plexiglass and has a portrait format of 20 x 15 x 2.5 cm. It has a weight of approx. 900 grams. The text is made individually and is agreed with each customer in advance.

Award trophy. The award trophies are very popular with the winners. Some have one made for the agency and one for the client. It also happens that every staff member on a project gets a trophy as a souvenir. The award trophies are designed identically for all categories, i.e. Gold, Silver, Bronze and Awards of Excellence. The texts are always individual and are agreed with the award winners. Before the trophy goes into production, it is approved by the customer.

Certificates on brushed aluminium. It is possible to print the certificate on brushed aluminium. The plate is approx. 3 mm thick and has a rail on the back so that you can hang it up easily. Format DIN A 3 landscape (height 29.7 cm, width 42 cm). The certificate shines depending on the incidence of light. It fits into a modern ambience and stands out from other award trophies. In detail you can see that the certificate is burnt into the aluminium. The aluminium is horizontally brushed.

Certificates on aluminium with frame. It is possible to print the certificate on aluminium. The plate is approx. 3 mm thick and has a rail on the back so that you can hang it up easily. The background of the certificate is white. Format including frame: Height 31 cm, width 43,2 cm. The certificate has a shadow gap frame made of aluminium, which is 25 mm high.

Sustainability

1.0 This new category is about publications from companies and institutions on the topic of sustainability – Corporate Sustainability Reporting. In addition to the classic sustainability report, we also consider articles or article series in print, online or podcast. We would be happy to take a look at your work in advance to see if it fits into this category. Contact: info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

Name: Handwerk BW
Agentur: TAOS – the art of Storytelling (GmbH)
Kunde: Baden-Württembergischer Handwerkstag
ICMA Award: Gold

Aufgabe: aus dem Jahresbericht des „Handwerktag BadenWürttemberg“ sollte ein hochwertiges Zeitschriftenkonzept entwickelt werden. Dabei sollten alle wichtigen Verbandsthemen und Protagonisten einen Platz finden. Umsetzung mit optischer Opulenz, relevanten Themen und meinungsstarken Positionen.

Jury-Statement:
Titelseite: Sie ist überraschend leer, denn es steht nur eine Person da. Technisch kühle Anmutung, aber doch emotional aufgeladenes Cover.

Innenteil: Der Start des Hefts mit den doppelseitigen Fotos zeigt die Atmosphäre bei der Handwerks-Arbeit. Die Fotografien wirken authentisch und zeigen auch das Arbeitsumfeld im Handwerk.

Typografie und Seitenlayout sind zurückhaltend. Der Leseablauf wird nicht durch übertriebene Gags gestört. Die großen Bilder haben eine starke Wirkung und inhaltliche Relevanz.
Ein besonderes Design-Highlight ist, dass das Orange des Logos auf Innenseiten als Sonderfarbe vorkommt.

Insgesamt: Konzept, Fotografie, Layout – alles auf höchstem Niveau.

Name: BAY/TM Magazin
Agentur: CMR cross media redaktion GmbH
Kunde: Bayern Tourimus
ICMA Award: Silver

Ein hochwertiges B2B-Magazin erfordert die gleiche Aufmerksamkeit wie ein Kundenmagazin, um Leser zu unterhalten, inspirieren und informieren, besonders bei der prägnanten Präsentation komplexer Inhalte. Für Bayern Tourismus haben wir dies erfolgreich umgesetzt:

Unter der Vorgabe “Involvieren, Professionalisieren, Inspirieren” entwickelten wir das B2B-Magazin “BAYTM”, das sich halbjährlich an die bayerische Tourismuswirtschaft richtet. In sechs Ausgaben, mit der siebten in Arbeit, erlangte es schnell hohe Akzeptanz.

Unsere langjährige Design- und Magazinerfahrung zeigt, dass starke Fotografie, kreative Gestaltung und klare Leserführung entscheidend sind. Wir nutzen doppelseitige Fotostrecken und Faktenboxen für den Einstieg, setzen auf große Bilder als Einstieg in Themen und verwenden verschiedene grafische Elemente zur Leserlenkung.

Für komplexe Inhalte und Zahlen bieten wir kreative, visuell ansprechende Lösungen, die Spaß machen und leicht verständlich sind.

Jury-Statement
Titelseite: Das Logo mit dem Weißraum bildet ein starkes Alleinstellungsmerkmal. Gute Kombination von Bild und Überschrift auf dem Cover.

Innenteil: Vielfältiges Layout mit sehr guten Eyecatchern. Insgesamt überraschend erfrischende Gestaltung. Auf der ganzen Linie stark, komplexe Sachverhalte werden kreativ gelungen umgesetzt.

Name: Markets International
Agentur: Kammann Rossi GmbH
Kunde: GTAI German Trade & Invest
ICMA Award: Silver

Markets International, das Magazin von Germany Trade & Invest (GTAI), wird im Auftrag des Bundeswirtschaftsministeriums herausgegeben. Mit rund 50 weltweiten Korrespondenten spiegelt das Magazin das einzigartige Netzwerk der GTAI wider.

GTAI ist die Anlaufstelle für den exportorientierten Mittelstand in Deutschland und wirbt im Ausland für die Standortvorteile Deutschlands. Die Wirtschaftsanalysten der GTAI berichten über 120 Länder, bieten Unternehmen Wissensgrundlagen für Auslandsgeschäfte.

Leserumfragen zeigen, dass 73 % das Magazin als modern, 63 % als qualitativ hochwertig und 36 % als dynamisch empfinden. Nur 5 % empfinden das Magazin als werblich, und 0 % finden es altbacken. 86 % der Leserinnen und Leser geben dem Themenmix Bestnoten, 77 % lernen über Markets International die GTAI-Services näher kennen und nutzen sie, 51 % halten die Schwerpunktthemen für sehr wichtig.

Jury-Statement:
Markets International hebt sich durch nutzwertige und überraschende Themen hervor. Die internationalen Autorinnen und Autoren schaffen die Balance zwischen harten Nutzwertstorys und Unterhaltung.

Ein weiteres Highlight ist immer wieder die Covergestaltung, bei der coole Illustrationen Themen unverwechselbar visualisieren.

Es ist sehr gut, dass die Agentur Einblick in Leserumfragen gibt. Dadurch kann die Jury den Nutzwert des Magazins viel besser beurteilen.

Name: MPULSE
Agentur: METRO AG
Kunde: METRO AG
ICMA Award: Silver

Ziele und Strategien: METRO verfolgt ambitionierte Wachstumsziele. MPULSE dient dazu, diese Ziele zu illustrieren und METRO als starken Partner der Gastronomie zu positionieren. Trotz Fokus auf Profikunden bleibt die Ansprache sekundärer Zielgruppen wie Journalisten, Investoren und Corporate-Kollegen erhalten.

Das Magazin wurde inhaltlich und visuell überarbeitet, um Gastronomen Mehrwert und visuelle Attraktivität zu bieten. Plakative Cover, kompakte Anreißer und kräftige Farben erregen Aufmerksamkeit. MPULSE portraitiert Persönlichkeiten, bietet Gourmetküchen-Einblicke und nützliche Tipps von Profis.

Seit 2023 erscheint es quartalsweise mit 20.000 Exemplaren, verteilt durch Kundenmanager an 15.000 Kunden in Deutschland. Die Website mpulse.de verzeichnete im November und Dezember 2023 etwa 1.500 Klicks und rund 115.000 Impressions. Die Klicks pro Impression stiegen im Januar deutlich.

MPULSE nutzt auch Onlineplattformen und Social Media (Facebook, Instagram, LinkedIn, Twitter) zur Verbreitung. Bezahlte Werbung unterstützt die Vermarktung und Traffic-Generierung.

Jury-Statement:
MPULSE konzentriert sich auf der Titelseite auf ein Thema und im Innern folgt dann die ausführliche Coverstory.

Das Gesamt-Konzept zeichnet sich durch eine mutige, etwas lautere Gestaltung aus. Statt langer Artikel werden oft alternative Storyformen eingesetzt. Dabei wird das Thema in verschiedene Aspekte gegliedert und aufgelockert präsentiert.

Insgesamt: Das Layout ist stark aufgelockert, wobei die Lesbarkeit trotzdem sehr gut ist. Fotografien, Illustrationen und Infografiken werden sehr gut kombiniert. MPULSE: Ein B2B-Magazin auf der Höhe der Zeit.

Name: White & Style
Agentur: TAOS – the art of Storytelling (GmbH)
Kunde: PR-Agentur White Communications
ICMA Award: Bronze

Alle fünf Jahre produziert die PR-Agentur „White Communications“ zum Jubliäum ein Magazin.

Aufgabe für 2022: Ein großes Sonderformat, opulent aufgemacht, das Status Quo, hervorragende Projekte sowie Diskussionsgrundlagen für aktuelle Branchentrends vereinen sollte.

2022 feierte die Agentur ihr 30-jähriges Bestehen – im Konzept „30 Ideen für den Luxus von Morgen“ finden sich all das wertig kuratiert und alle Themen individuell umgesetzt.

Eine Zeitschrift zum feiern, aber auch Unternehmensdarstellung und Adquise-Instrument. Auflage: 5000 Exemplare

Jury-Statement
Konzept: 30 Ideen für den Luxus von morgen zu präsentieren ist eine sehr gute konzeptionelle Idee. Die Zahlen von 1 bis 30 werden als große gestalterische Elemente im gesamten Heft eingesetzt.

Format: Es ist ein etwas schmaler geschnittenes Hochformat, das bereits auf dem Cover Dynamik ausstrahlt.

Typo und Layout: Sind schwere schwarze Balken und fette Rahmen “in”? Nein. Darum hebt sich dieses Magazin ab von allen anderen Publikationen, die diese Elemente nicht benutzen. Die Schrift Agrandir ist eine gute Wahl, denn sie unterstützt das Gesamt-Konzept.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use these as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They are not allowed to be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions.  If you are unsure, you can also simply contact us:  info@icma-award.com

This category is about stories that are presented in a combination of text, infographics and moving images. They are also called scrollytelling or snow-fall projects. What is behind this name? The first project of this kind was realized by the New York Times. It was called “Snow Fall. The Avalanche at Tunnel Creek”. Here is a link to this legendary project: Snow Fall.

If you are unclear, you can also simply contact us: info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com

Name: Bayern Tourismus B2B Image-Website
Agentur: CMR cross media redaktion GmbH
Kunde: Bayern Tourismus Marketing GmbH (BayTM)
ICMA Award: Award of Excellence

Im Auftrag der Bayern Tourismus Marketing GmbH (BayTM) haben wir einen zentralen Wissenshub geschaffen, der als verlässliche Informationsquelle für die Tourismusbranche in Bayern dient. Die Website bietet:

Beteiligungsshop für PartnerInnen und Stakeholder: Hier können sich Partner aktiv in die Marketingaktivitäten der BayTM einbringen.

Interaktive Statistiken: Echtzeit-Statistiken, eng verbunden mit dem Bayerischen Landesamt für Statistik, ermöglichen es den Nutzerinnen und Nutzern, relevante Daten und Trends im bayerischen Tourismus zu verfolgen und fundierte Entscheidungen zu treffen.

Cookie-freie Website: Entwickelt ohne die Verwendung von Cookies, gewährleistet die Website Datenschutz und Privatsphäre der Nutzer. https://tourismus.bayern

Jury-Statement
Das Webdesign ist sehr serviceorientiert und die Navigation über das Ausklapp-Menu übersichtlich und funktional.

Die Auswahl der Bilder und Bildgrößen ist perfekt. Die Variation der Bildgrößen beim Scrollen am Bildschirm ist sehr gut.

Die Typografie wirkt sachlich, dokumentarisch. Man ist als Nutzer sicher: die Informationen hier sind zuverlässig.

Statistiken und Zahlen: Immer wenn Zahlen präsentiert werden, werden sie animiert dargestellt. Das ist ein kleines Highlight. Die Infografiken sind teilweise auch animiert oder mit liebevoll gemachten Illustrationen versehen. Die Kooperation mit dem Bayerischen Landesamt für Statistik ist eine sehr gute Idee.

Der Gesamteindruck: Modern, zeitgemäß, vertrauenswürdig.

Name: Hotel Libertas Elements Pure
Agentur: tp werbeagentur
Kunde: LIH International Hotels GmbH
ICMA Award: Award of Excellence

Das Hotel Libertas Elements Pure in Freiburg ist ein innovatives Konzept-Hotel, das sich zum Ziel gesetzt hat, seinen Gästen einen Ort der Entspannung und der inneren Erneuerung zu bieten. Das Hotel setzt die Grundprinzipien des Fengshui gezielt ein.

Als Teil des Eröffnungsprozesses des Hotels wurden wir zunächst beauftragt, die Markenidentität zu entwickeln, einschließlich Schriften, Farben, Farbpalette und Icons. Auf Grundlage dieser Elemente wurde dann der Online-Auftritt des Hotels konzipiert und gestaltet.

Ziel des neuen Web-Auftritts war es, eine überzeugende User-Experience zu erzielen, die dem Nutzer auf allen Endgeräten eine Übersicht über die Zimmer und Preise bietet und es ihm leicht macht, jederzeit sofort ein Zimmer zu buchen. www.hotel-elements-pure.de

Jury-Statement
Konzept: Bei dieser Website gelingt es sehr gut, dem Kunden durch visuelle Kommunikation das Konzept des Hotels zu übermitteln. Das geschieht durch Bilder, Farben und Schriften. Der erste Eindruck entscheidet. Hier ist er sehr gut!

Design: Fotografie, Typografie und kleine Icons harmonieren sehr gut mit der dezenten, edlen Farbigkeit.

Insgesamt: Die Website bietet einen sehr guten Erstkontakt zum Kunden. Sehr gut durchdacht, funktional und elegant.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. If you are unsure, you can also simply contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. If you are unsure, you can also simply contact us at info@icma-award.com.

This is what is submitted in this category: The entry form with the description of the project and a link to the film, e.g. on Youtube.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. If you are unsure, you can also simply contact us at info@icma-award.com.

This is what is submitted in this category: The entry form with the description of the project and a link to the film, e.g. on Youtube.

What is needed: Description of the project. Pdfs of the publications, screenshots of the website, photos documenting the event and the media used. In this category it is useful to arrange the different media in one or more tableaus. This category is new, so there are only a few examples. However, you can see how the arrangement of examples in tableaus works.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com.

What is needed: Description of the project. Pdfs of the publications, screenshots of the website, photos documenting the event and the media used. In this category it is useful to arrange the different media in one or more tableaus. This category is new, so there are only a few examples. However, you can see how the arrangement of examples in tableaus works.

We show here excellent works from previous ICMA Awards. You can use this as a guide when planning your own submissions. The jury reserves the right to place work in a different category. The aim is to find the best category for each work. If you are unsure, you can also simply contact us: info@icma-award.com.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category. If you are unsure, please contact us: info@icma-award.com

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

In the case of the covers of “Energy”, you can see that in many cases covers form a series. For example, you can submit 4 covers from the submission period here.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are in doubt, you can also simply contact us: info@icma-award.com

Visual storytelling means that a topic is told predominantly by visual means. It is often a combination of text, infographics and photography.

Alternative storytelling means that you do not offer a topic in a closed text but divide it, for example, into ten points. However, it is also possible to tell a story by providing illustrations with short explanations.

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.

The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com

This is a sub-category. Those who participate with a project in one of the main categories 1 to 13 can participate in the sub-categories free of charge. 4 works can be submitted per sub-category.The works shown here have been prepared and arranged for the website. Pdfs of all pages of a publication are required for the competition. They must not be presented as they are here. If you are unclear, you can also simply contact us: info@icma-award.com