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Here you can find the winners of the 11th ICMA Award for custom media.

1. Statistics, jury

1. Statistics, Press Release

Results of the 11th ICMA Award

Number of submissions
With 387 entries, there was a decrease this year caused by the Corona crisis. The travel industry, hospitality, retail etc. have been affected by restrictions and accordingly did not participate in this year’s competition. We had also considered postponing or cancelling the competition in advance. Participants from previous years, however, felt that the competition should be held in any case, if only for reasons of continuity. This view has proven to be correct, because the results of the 11th ICMA Award need not fear any comparison with previous competitions. The award-winning works are of a high standard.

The entries came from these countries
Entries from 20 countries show that the ICMA Award is very well established internationally.
Entries came from these countries: Australia, New Zealand, China, South Africa, USA, Canada, Iran, India, Netherlands, Luxembourg, France, Italy, Romania, Czech Republic, Slovakia, Finland, Great Britain, Ireland, Austria, Switzerland and Germany. The Custom Media section is still very much dominated by submissions from Germany, Austria and Switzerland. However, there are also award winners from Finland, South Africa and Italy.

Best of Show
In the custom media category, the jury awarded “Best of Show” three times:
– Customer Media B2C: mPaper, mühlhausmoers corporate communications gmbh
– Annual Reports: GEWOBA Activity Report 2019, POLARWERK GmbH.
– Image Brochures: Hugo Frosch, Baby it’s cold outside!, ATTACKE Werbeagentur

Corona gets its own category
It was clear that in the field of custom media, special efforts are made to inform employees about the work in crisis and the strategy of the respective company. Awards went to:
– Award of Excellence: Coopzeitung, Coop Genossenschaft, CH
– Bronze: Deutsche Seeschifffahrt, Verband Deutscher Reeder, printprojekt Peter Lindemann & Hanns Stefan Grosch GbR, D
– Bronze: MPULSE, METRO AG, D
– Bronze: echt!, Bundesbank, mann + maus KG, D
– Bronze: 361˙ Nord LB, Norddeutsche Landesbank, D
– Silver: pilot Radar, pilot Hamburg GmbH & Co. KG, D
– Silver: Forte Magazin, Coop Genossenschaft, CH
– Gold: Corona Campaign for Semperoper, Sächsische Staatsoper Dresden, D

Awards in main categories dominate
This year, the jury mainly gave awards in the main categories such as Custom Media B2B, Custom Media B2C, Annual Reports, Image Brochures etc.. The sub-categories such as cover and cover story, visual storytelling, alternative storytelling, on the other hand, were given less consideration. The jury evaluated more the complete product and less special individual performances. This has to do with the virtual meetings, where the jury concentrated on the essentials.

1. Certificates, Trophies, Award Ceremony

1. Best of Show

1.0. Corona

1.1. Customer magazines B2B Print

1.2. Customer magazines B2C print

1.3. Employee media print

1.4. Annual Reports

1.5. Image Websites

1.5. Image brochures

1.6. Print catalogues / Magalogs

1.7. Customer Magazines B2B online

1.8. Customer Magazines B2C online

1.9. Employee Media online

1.10. Annual Reports online

1.11. Social media projects

1.12. Concept

1.13. Front pages

1.14. Cover and cover story

1.15. Typography, layout

1.19. Visual storytelling

1.20. Alternative storytelling

1.21. Infographics


All/11. ICMA Award Press Release/11. ICMA Press Release/11. ICMA Statistics/361˙ Nord LB/52 Grad/A1 Business Magazin/AMSiX/ARAG Special 2019/AXOR water stories/Active Beauty/Active Beauty Family/Active Beauty family/Adgar/Alumni Universität Graz/Attacke Werbeagentur/Award ceremony/Bankenfachverband e.V. Jahresbericht 2019/Barmer eMagazin/Bauwerk Josef Hebel/Certificates/Clariant Integrierter Bericht 2019/Coopzeitung/Corona Campaign for Semperoper/Creating Chemistry BASF/Das Hagedorner Mitarbeitermagazin/Der Aktionär/Deutsche Seeschifffahrt/Dialog Marketing Report 2020/Dialog Rossmann/EDI Magazin für technikbegeisterte Mädchen und Jungen/Energie und Wasser/FQ 2020 calendars/Forte Magazin/GEWOBA Activity Report/Health & Safesty Book/Health safety and environment/Hugo Frosch/ICMA number of entries/Kögl/Kölner Freiwilligen Agentur/Luis Trenker/MPulse Online/Markets Germany/Markets Germany GTA Germany Trade Invest/Markets International/Micam in Wonderland/Nettwork/OP Magazine/Orderbook bruno banani underwear/Polarwerk/Porsche AG Annual and Sustainability Report/Ratiodata/Red Das Magazin vin SIX/Roland Trettl/Schlaglichter der Wirtschaftspolitik/Schwarzrotgold/Stzart-up-Guide ERGO/Team Spirit Symrise/Think! Home Safety/Think: Act/Trennt Magazin/Trophies/TÜV Süd in/Unsere Energie/WIRO Annual Report/WTZ Westdeutsches Tumorzentrum/Werte Deutsche Bank Wealth Management/Wir. Klett/Wirtschaft in Kiel/Wissen was in Zukunft zählt/ZEW Jahresbericht 2019/Zwei und mehr/echt Bundesbank!/ener.go/in the moment Semperoper Dresden/leseSTOFF/mPaper/muehlhausmoers corporate communications/pilot Radar/sonar Deutsche Telekom Stiftung/

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